Towards a “2nd Generation” of Quality Labels: a Proposal for the Evaluation of Territorial Quality Marks
Date
2014-08-21Authors
Ramos, Eduardo; Universidad de Cordoba. EspañaGarrido, Dolores; Universidad de Córdoba. España
Publisher
Pontificia Universidad Javeriana
Type
Artículo de revista
ISSN
2215-7727
0122-1450
COAR
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Recent literature analyses the role of territorial specificities, as the core of territorial rural developmentstrategies based on differentiation. Unfortunately, the proliferation of quality assurance schemes is provokinga “labyrinth of labels” which diffuses the local efforts for capitalizing rural specificities. A second-generationof labels is currently being developed to simplify the territorial differentiation message. A number ofterritories in Southern Europe are basing their rural development strategies joining the so-called EuropeanTerritorial Quality Mark (ETQM) Project. This paper proposes an original methodology, designed anddeveloped by authors, for the evaluation of some of these second-generation labels. This methodology hasbeen validated in 15 rural territories as the pioneers of the ETQM in Spain.
Keywords
nullRural Development, Specificity, Territorial Differentiation, Label, Territorial Quality Mark, Evaluation, Methodology.
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Link to the resource
http://revistas.javeriana.edu.co/index.php/desarrolloRural/article/view/7088
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