Whitman is a textile company dedicated to the production and commercialization of high-quality men’s clothing products, most of them are fabricated in their production plant located in Toberín, Bogota; and a small portion is outsourced. This company has focused on dressing the Colombian executive, offering him more than 100 different clothes references, distributed in 13 categories: Coats, blazers, jackets, shirts, t-shirts, pants, suits, jackets, footwear, vests, socks, accessories, and hand-made clothes. By using their stores, Whitman uses a B2C (Business to Client) sales channel, their stores are located in Unicentro, Plaza Claro, and Paseo la Cabrera.