Localización de Powerchina Americas

Abstract

During March 14 and 15th, 2022, POWERCHINA Americas held the regional head office annual meeting in Bogota, Colombia, one of its emerging market country. Over 71 employees including both Chinese and local staffs attended the annual meeting, among which there were 11 country managers from Brazil, Mexico, Argentina, Peru, etc. It was the first in person annual regional head office meeting in the last 3 three years since the outbreak of covid-19. POWERCHINA had experienced a successful year of 2021 with a newly contract sign amounting to 2.2 billion USD and the annual meeting was overwhelmed by all the participants. After the annual meeting, Mr Xiaotun Hou, the president of POWERCHINA Americas, talked with his countries managers the way of POWERCHINA America’s localization to make sure a long term success in the region. POWERCHINA America’s team was trying to find a way to be melted deeply into local Latin American markets.