El propósito fue determinar el consumo de alcohol antes y durante la gestación en relación con las características personales e identificar sus creencias sobre el consumo de alcohol bajo la teoría de las respresentaciones sociales de Serge Moscovici. El diseño, descriptivo-correlacional. La muestra, 165 mujeres embarazadas. Se aplicó el cuestionario TWEAK, para medir el consumo de alcohol. Los resultados mostraron una prevalencia de consumo de alcohol previo al embarazo de 62,4% (95% IC, 0,55 - 0,70) y durante el embarazo 14,5% (95% IC, 0,15 - 0,32). Se encontró una diferencia significativa del consumo de alcohol antes del embarazo con la edad de las mujeres (H= 11,15; p < 0,05). La creencia principal de las mujeres sobre el consumo de alcohol antes de la gestación fue para socializar y durante el embarazo por tener adicción al alcohol. ABSTRACTThe purpose was to determine the consumption of alcohol before and during the gestation in connection with personal characteristics and to identify its beliefs on the consumption of low alcohol the theory of the social representations of Serge Moscovici. The desing, descriptive-correlational. The sample, 165 pregnant women. The questionnaire TWEAK was applied to measure the alcohol consumption of previous alcohol to the pregnancy of 62.4% (95% IC, 0,55-0,70) and during the pregnancy 14.5% (95% IC, 0,15-0,32). Found significant difference of the consumption of alcohol before the pregnancy with the age of the women (H=11.15, p<0.05). The main belief of the women on the consumption of alcohol before the gestation was to socialize and during the pregnancy to have addiction to the alcohol.

The purpose was to determine the consumption of alcohol before and during the gestation in connection with personal characteristics and to identify its beliefs on the consumption of low alcohol the theory of the social representations of Serge Moscovici. The desing, descriptive-correlational. The sample, 165 pregnant women. The questionnaire TWEAK was applied to measure the alcohol consumption of previous alcohol to the pregnancy of 62.4% (95% IC, 0,55-0,70) and during the pregnancy 14.5% (95% IC, 0,15-0,32). Found significant difference of the consumption of alcohol before the pregnancy with the age of the women (H=11.15, p<0.05). The main belief of the women on the consumption of alcohol before the gestation was to socialize and during the pregnancy to have addiction to the alcohol.